Dr. Helen Papagiannis, Ph.D. is a globally recognized thought leader and pioneer in immersive technologies, specializing in the transformative impact of AI and XR on luxury. With over two decades of expertise, she is the bestselling author of Augmented Human: How Technology is Shaping the New Reality (translated into five languages) and founder of XR GOES POP, a consulting firm focused on experiential retail, luxury lifestyle, and popular culture.

Dr. Papagiannis has collaborated with world-renowned brands, including Louis Vuitton, Jaguar Land Rover, Marc Jacobs, Adobe, Microsoft, Snapchat, and Google. She serves on The World Economic Forum’s invite-only Global Future Council on Augmented and Virtual Reality and is a Technology Convergence Partner.

Renowned for her bold predictions and transformative insights, Dr. Papagiannis bridges imagination and application, empowering organizations to harness emerging technologies for meaningful impact. She has been featured in top publications like The New York Times, WIRED, and Harvard Business Review, and has delivered keynote talks at prestigious events such as TEDx, SXSW, and AWE. Her TEDx talk is celebrated as one of the top 10 on augmented reality and gamified life.